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About Master's Program

In response to national policy, industry development and the demand of talents in the tourism and MICE (Meetings, Incentives, Conventions, and Exhibitions) industries, it has become an important academic direction for the Department of Applied Foreign Languages to cultivate high-quality professionals with the training conforming to international service standards. In 2015, under the approval of the Ministry of Education, the Department established a Master’s program in International Tourism and MICE, which aims to train planning and management executives with linguistic competence. This program combines the research areas of “International Tourism” and “Conference and Exhibition” with the existing foreign language courses to equip students with professional knowledge and hospitality related English skills. It follows a practice-based curriculum model and puts its emphasis on combining the students' competence in tourism and MICE related English with the management and marketing knowledge in tourism and convention industries. Besides, it focuses on strengthening interaction and links between students and the industries of tourism and exhibition through the completion of a graduation project, which includes writing a thesis or a technical report and doing an international business internship. Students participating in this program will develop a superb knowledge of the tourism and convention industry as well as a diverse competency in language, leadership, management, marketing, planning, activity implementation, and negotiation. Graduates will be qualified to serve as senior executives in the international hospitality, tourism, or MICE industries.