應用外語系國際觀光與會展碩士班

Department of Applied Foreign Languages
Master's Program in International Tourism and MICE Industry

因應國家政策與產業的發展與人才之需求，培養高素質的國際觀光會展人才，提供具國際水準的服務已成為重要發展方向。應用外語系於104學年度申請通過設立「應用外語系國際觀光與會展研究所」，以「國際觀光」與「會議展覽」為發展重點，並結合既有的外語課程基礎上，發展「觀光與會展」及「專業英語學習」之特色。本碩士班採實務型課程模式，發展重點在加強觀光與會展專業英文之聽說讀寫譯之能力，並結合觀光會展產業和管理經營行銷領域，強化學生與觀光會展產業之互動連結。因此，課程規劃是以「專業英語」為基礎，以「觀光會展」為內容，以「行銷管理」為方法，透過「論文/技術報告」與「國際化企業實習」，強化與觀光會展產業之互動連結。 參與本碩士班之學生，除觀光與會展產業知識和能力提升，將可具備語文、領導、管理、行銷、企劃、活動執行、協商談判等能力。學生未來進路為旅行業中高階主管和企劃人員/線控人員，或國際旅館業中高階管理人員和前台服務人員，或會展產業企劃、執行、管理人才。

In response to national policy, industry development and the needs of talent in the Tourism and MICE (Meetings, Incentives, Conventions, and Exhibitions) industries, providing high-quality training for professionals and an international standard of service, has become an important direction for university development.  The Department of Applied Foreign Languages at Lunghwa University of Science and Technology has been approved by the Ministry of Education to establish a Master’s degree program in International Tourism and MICE in the 2015 academic year. 

The program aims to train planning and management executives with linguistic competence. The program focuses on "International Tourism" and "Conference and Exhibition" courses combined with existing foreign language courses to equip students with Tourism and MICE knowledge and hospitality related English skills. The master’s program is a practice-based curriculum model, with an emphasis on strengthening competence in tourism and MICE related English, combined with management and marketing knowledge in the tourism and conventions industries, and strengthening interaction and links between students and the tourism exhibition industry through conducting a graduation project including writing a thesis or technical report, and participating in an international business internship.

Students participating in this program will develop a diverse competency in language, leadership, management, marketing, planning, implementation of activities, and negotiation as well as a superb knowledge of the tourism and convention industry. Graduates will be qualified to enter mid-level executive careers in the international hospitality, tourism, or MICE industries.